aspoa - a single point of attraction - at Harmony Cove will be the premiere port of call for spa seekers and relaxation around the world. Set to compete with the likes of Golden Door and Canyon Ranch, aspoa at Harmony Cove will function within the planned, Jamaican development Harmony Cove.
Given that accessibility to an elite clientele underpins a successful spa, an identity was created utilizing the departure points from Sangster Intl. Airport. The connecting flight- paths reveal the face of Spa.
Applications of aspoa's identity are carried out dynamically, utilizing predetermined destination/color relationships to provide an ever-changing face. Malleable, it allows the product to transform itself to satisfy the individual tastes of the most discriminating consumer. More examples of the ID/Brand to come.